Rajavanya Subramaniyan
Transforming WordPress Websites Into Sophisticated Sales Generators
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I started my journey as a freelancer who worked mostly with spammy marketers or informational product sellers. Most of them wanted to have the same brand voice, same copywriting style, same sequences, …
Continue Reading about Spammy marketers, best practices and established companies →
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The other day, I found some plugins installed by a junior WordPress developer on a LMS membership site I'm building for a client. I was scanning through them and found one of them had the version …
Continue Reading about Save Your Site And Sleep By Understanding WordPress Plugin Versions →
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This was life changing advice for me. Long ago, I read that whenever an engineer in Amazon has an idea for a new product/service, they are asked to start with the sales page. I do the same thing …
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If there is one sentence that makes me cringe when I read emails it is this -> "I have a confession to make" Fun fact, 5-7 years ago I copied the same line from Ramit Sethi's emails when writing …
Continue Reading about I have a confession about the ones who make confessions →
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A year ago I was on a discovery/strategy call with a client to discuss creating lead magnets (PDFs, eBooks, Videos, etc.). I asked him what his company can provide that is valuable for their …
Continue Reading about I’m Making The Same Mistake My Clients Make →
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"What is the traffic your website gets right now? Do you have google analytics installed?" When I started my career, if the potential client said "just ten people or less per day", my first thought …