Ah transactional emails... The only type of email that people actually read these days I'm joking. People don't read emails anymore Joking again. People don't read anymore For the rest of you …
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Spammy marketers, best practices and established companies
I started my journey as a freelancer who worked mostly with spammy marketers or informational product sellers. Most of them wanted to have the same brand voice, same copywriting style, same sequences, …
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Save Your Site And Sleep By Understanding WordPress Plugin Versions
The other day, I found some plugins installed by a junior WordPress developer on a LMS membership site I'm building for a client. I was scanning through them and found one of them had the version …
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Make the Sales Page First
This was life changing advice for me. Long ago, I read that whenever an engineer in Amazon has an idea for a new product/service, they are asked to start with the sales page. I do the same thing …
I have a confession about the ones who make confessions
If there is one sentence that makes me cringe when I read emails it is this -> "I have a confession to make" Fun fact, 5-7 years ago I copied the same line from Ramit Sethi's emails when writing …
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I’m Making The Same Mistake My Clients Make
A year ago I was on a discovery/strategy call with a client to discuss creating lead magnets (PDFs, eBooks, Videos, etc.). I asked him what his company can provide that is valuable for their …
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