This was life changing advice for me. Long ago, I read that whenever an engineer in Amazon has an idea for a new product/service, they are asked to start with the sales page. I do the same thing …
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I have a confession about the ones who make confessions
If there is one sentence that makes me cringe when I read emails it is this -> "I have a confession to make" Fun fact, 5-7 years ago I copied the same line from Ramit Sethi's emails when writing …
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I’m Making The Same Mistake My Clients Make
A year ago I was on a discovery/strategy call with a client to discuss creating lead magnets (PDFs, eBooks, Videos, etc.). I asked him what his company can provide that is valuable for their …
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Traffic numbers are meaningless
"What is the traffic your website gets right now? Do you have google analytics installed?" When I started my career, if the potential client said "just ten people or less per day", my first thought …
No More Bribing
So I feel like I'm going to be blogging more regularly again. So I went back to look at "my mailing list signup funnel" that I setup a long time ago. When I say funnel I'm talking about these 5 …
My Ideal Client
You are, if you... Are passionate about creating jobs, increasing productivity and efficiency.Don't look at business as just a way to make money, rather you see money as a fuel to create better …