This was life changing advice for me. Long ago, I read that whenever an engineer in Amazon has an idea for a new product/service, they are asked to start with the sales page. I do the same thing now when I think of an idea. It doesn’t matter if it is a new service or […]
Read full postIf there is one sentence that makes me cringe when I read emails it is this -> “I have a confession to make“ Fun fact, 5-7 years ago I copied the same line from Ramit Sethi’s emails when writing an email sequence. Today I had signed up for the Mighty Networks free trial. They call […]
Read full postA year ago I was on a discovery/strategy call with a client to discuss creating lead magnets (PDFs, eBooks, Videos, etc.). I asked him what his company can provide that is valuable for their clients. He replied “nothing”. He added that our business is not really an informational business. These PDFs, eBooks won’t really work […]
Read full post“What is the traffic your website gets right now? Do you have google analytics installed?” When I started my career, if the potential client said “just ten people or less per day”, my first thought is – “that’s not enough traffic for anything”. Fast forward a few years, so many myths about numbers are busted […]
Read full postSo I feel like I’m going to be blogging more regularly again. So I went back to look at “my mailing list signup funnel” that I setup a long time ago. When I say funnel I’m talking about these 5 things Form (that accepts your email) The nudge message (shown after you submit form that […]
Read full postYou are, if you… Are passionate about creating jobs, increasing productivity and efficiency. Don’t look at business as just a way to make money, rather you see money as a fuel to create better products / services, serve your customers exceptionally, and improve the business everyday. Don’t worry about competition, rather appreciate them as they […]
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