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What is Copywriting?
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To this day, I can’t believe the % of people who ask this question! These are people who are involved in selling online in some way. Course creators, consultants looking for clients online, tech startup CEOs (damn!… double damn!), web designers, “ux experts” (intentional quotes) and many, many more. In my opinion any business…
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Discover How To Simplify WooCommerce To Sell Digital Products – Guide for 2023
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All I wanted was to sell simple digital products using WooCommerce – my page templates. It should be easy for the buyer so they purchase in just 3 steps Not too much to ask in 2023, I thought. I was wrong. I spent some time to get it to work the way I wanted.…
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What I Learnt From Migrating 3 Transactional Email Services Quickly – What to Avoid.
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Ah transactional emails… The only type of email that people actually read these days I’m joking. People don’t read emails anymore Joking again. People don’t read anymore For the rest of you non-people reading this, here’s the story of why + how I migrated 3 transactional email services (ElasticEmail to SendGrid to Postmark) within…
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Spammy marketers, best practices and established companies
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I started my journey as a freelancer who worked mostly with spammy marketers or informational product sellers. Most of them wanted to have the same brand voice, same copywriting style, same sequences, conversion tricks. But one thing that struck me immediately was how advanced these ‘spammy’ marketers were in their marketing stack. Their copywriting…
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Save Your Site And Sleep By Understanding WordPress Plugin Versions
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The other day, I found some plugins installed by a junior WordPress developer on a LMS membership site I’m building for a client. I was scanning through them and found one of them had the version number 0.16.8. I immediately disabled it and instructed him never to install such plugins again on a site…
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Make the Sales Page First
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This was life changing advice for me. Long ago, I read that whenever an engineer in Amazon has an idea for a new product/service, they are asked to start with the sales page. I do the same thing now when I think of an idea. It doesn’t matter if it is a new service…