Can Text Presentation Make a Difference in Your Conversions?

I’m going to present you 2 cases.

First one is for desktop and next is for mobile. 

Can you take a look at both these screenshots below?
(Clicking thumbnails will open in new tabs)

Desktop Variant 1

Click to open
Click to open

Desktop Variant 2

Click to open
Click to open

Mobile Variant 1

Click to open

Mobile Variant 2

Click to open

First, try reading the content.

  1. What is the best variant for desktop?
  2. What is the best variant for mobile?
  3. Most importantly, why?

Reply with your answers and tomorrow I will explain

a) If you are right / wrong.
b) If and why, one is better than the other (with research evidence).