A Rant on Direct Marketing Vs Brand Marketing
Audio version Text version I just finished Seth Godin’s latest book – This Is Marketing. You know it is a good book when you’re sad on finishing it. It was a good journey. And I am pretty sure I would go back to that book again in the future. In the chapter Reaching the Right […]
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A Better Way For Thrive Themes to Roll Out Their Updates
For the last three years Thrive themes updates have constantly lost thousands of hours for its customers. And I have written already about how to survive these updates (and you save at least $1000 for your business, if you value your time at $50/hr) It’s happened recently with their 2.1.0 “just user interface update”. And now, […]
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Why I Prefer Learning From Mediocre Success Than Massive?
Everyday we come across massively successful people on the internet – people “crushing” it in their business. Oh! look… someone just moved from six-figures to seven-figures. Did you hear about the marketing guru who quadrupled their revenue in 3 days? And her newbie student who has NEVER run a business before, went from zero to […]
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GaryVee Vs Seth Godin
I found this the right time when I was looking into ideas for today’s post. By this, I mean a video of GaryVee interviewing Seth Godin on Youtube. Before I give you the link to the video, a small introduction to how I discovered GaryVee. I came across GaryVee a few months ago. He was […]
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Single Vs Double Opt-In
People always ask this question and there are a thousands answers around the web. So how do you decide between single vs double opt-in for your newsletter signups? My default rule is to always go for double opt-in. I’m a big believer of quality over quantity. Double opt-in ensures high quality readers who really want […]
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Perhaps We Should All STOP Being Paranoid About Competition
I’m back here in India after a long break. Lot of things have changed. Internet is the cheapest and fastest in the world. Seriously. For 6.88 USD you get 200GB of 4G data. And no, 4G isn’t limited to just a few cities, its available even in small towns and villages (at least here in […]
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